Max Collie

Know where every tour came from. Every morning.

Max is a marketing assistant for independent preschools. One short email each morning shows tours booked and held, where each family came from, and your ad spend against budget. Max also drafts your follow-ups, so no family waits.

Apply for a founding spotSee a sample morning report

Read-only access. You stay in control of every account.

Max, the collie, on duty

Built for my own two-campus Texas preschool first. Here's what it found there:

~45
tours a month tracked
~89%
of booked tours showed up
3% → 34%
of tours with a known source, in about 3 weeks
2
hidden tracking breaks caught

Results from one school (the founder's own). Your numbers will differ.

What lands in your inbox at 7 AM

Subject: Sample School: your morning report, Tue Nov 10

☀️ Yesterday
Tours booked: 3 (2 Google Ads, 1 Google Business Profile)
Tours held: 2 of 2 scheduled
New inquiries: 4. Drafts ready for 4 (see below)

📈 Last 28 days
Tours booked 31 · held 27 · show rate 87%
Known source: 41% (was 12% at setup)
Ad spend: Google $1,412 of $1,800 · Meta $286 of $400. On pace.

🚨 One thing to fix
Your Infant Room landing page stopped reporting tour bookings to Google Ads on Sunday. Fix: re-add the booking tag (2-minute guide inside).


✉️ Drafts for your review (Max never sends): 4 follow-ups · 1 Google review reply

On watch,
Max

Sample with made-up data for illustration.

What Max does

Morning scorecard

Tours booked and held, where each family came from, and spend vs. budget. A 30-second read.

Problem alarms

Broken tracking, overspending, a dead booking link, or a sudden drop in tours, flagged the day it happens.

Drafted follow-ups

Replies to new inquiries and Google reviews in your school's voice. You review and send.

Monthly 3-move plan

Three plain-English recommendations for next month. No jargon.

Max works alongside your CRM and agency. Nothing to install, nothing new for your staff to learn.
Read-only access. Max never changes your ads, never posts, and never sends anything without your OK.

How it works

1. Apply (5 minutes)

Tell us about your center. We reply within 1 business day.

2. 15-minute setup form

Programs, ages, campuses, goals and your voice.

3. Read-only invites

Step-by-step guides for Google, Meta and your booking tool.

4. First report in 5 business days

Then every morning.

Founding pilot: 3 centers only

$1,000 setup + $300/month for your first 2 months

Then $750/month, locked for founding centers for 12 months. Month-to-month, cancel anytime.

Included: daily morning scorecard · problem alarms · drafted lead follow-ups and review replies · monthly 3-move plan

Our guarantee: In week 1, Max records how many of your tours have a known source. If by day 60 that share hasn't doubled (or reached 50%, whichever is lower), we refund your setup fee in full. And if you cancel in the first 14 days, you get everything back.

Apply for a founding spot 5 minutes, no call needed

About

Max was built by the owner of a two-campus Texas preschool, for his own school first. After it found where our tours were coming from (and two tracking breaks nobody had noticed), it seemed wrong to keep it to ourselves.

Questions

Do I need a marketing person?

No. Max is built for owners and directors without one.

What tools do I need?

Google Ads or Meta ads, a tour-booking tool (like Calendly or your CRM's tour form), and a Google Business Profile.

What if I use an agency?

Great. Max can send its recommendations to your agency too. Max doesn't replace them; it shows you both what's working.

Is my families' data safe?

Max reads counts and sources to build your report. To draft a follow-up, Max reads that one inquiry; drafts are kept for 30 days, then deleted. Max never sells or shares data, never trains AI models on your families' information, and never contacts families itself.

Franchises?

Not right now. Max is for independent centers.

More questions →